02.01.2021

Key metrics of the business: SAS

In previous articles, we talked about net profit, profitability, and debtors ' accounts. In this article, Alexey Malikov considers the next important indicator-CAC (customer acquisition cost). This indicator shows the effectiveness of your marketing.

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02.01.2021

What are the goals of SMM cannot be considered correct?

Promotion. Customers. These are two sides of the same question. Cause and effect. We are launching a promotion because we need customers. Customers come to us when we have at least some kind of promotion set up. Customers (thinking about the need for customers) starts promotion, and promotion starts the flow of customers. Pretty, right )? In total, the main goal of promotion is to attract customers. But why can't we just take this goal and write it down in our strat...

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02.01.2021

Target audience in 2020-2021: how to identify it and not make a mistake?

Why it is important to study Central Asia

What is the risk of a business not knowing its target audience? In the worst case – a complete failure, and in the best case, a significant increase in the cost of creating and (or) the promotion of the product. Because no business can operate without customers or ...

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02.01.2021

5 components to warm up your audience

Author: Yuri Spivak

In the last article, we discussed the main tasks of the community and how to attract an audience to it.

Now I will tell you about the need to warm up my audience. What is included in this concept? How to warm up your own space community? What should I pay attention to? They will help you: